le whif

Two years ago, a friend was recruited by her professor at Harvard to work in an idea lab in Paris. The task was to brainstorm ways to marry art and science, and create a reality from the seemingly outlandish idea using all the resources at the professor's disposal.

The students explored the concepts of culinary art and molecular gastronomy and came up with Le Whif; inhalable chocolate in a pipe. The struggle was to overcome the obstacle of making food particles small enough to get airborne but not enough to become a choking hazard.

The product launches this month. Take a look at the website and press.

I want.